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Marketing- en retail beurs in Parijs

Reed Expositions en POPAI Frankrijk organiseren van 27 tot 29 maart in Parijs (Frankrijk) de marketing- bij retailbeurs MPV. De beurs, die plaatsvindt in Porte de Versailles - Paviljoen 4, is volgens de organisatoren een belangrijk event voor retail-spelers om informatie uit te wisselen met elkaar en samen zaken doen. De beurs heeft zich door de jaren heen ontwikkeld tot een internationaal erkend event met een unieke positionering voor de retail industrie.

Belangrijke beurscijfers
12.000 vierkante meter tentoonstellingsruimte
11.000 bezoekers, 14% van die internationale, wat neerkomt op 67 landen.
In 2010, 47% van de bezoekers waren adverteerders en 51% waren beslissers
215 exposanten, 21% internationaal, uit 14 landen
300 inzendingen voor de POPAI Awards, 12 landen vertegenwoordigd
13 conferenties bijgewoond door 1.000 bezoekers.

www.mpv‐paris.com / www.popaiawards.com

MPV Marketing at Retail Show

Reed Expositions en POPAI organize on March 27th – 29th, 2012 Paris, (France) at Porte de Versailles ‐ Pavilion 4 the MPV Marketing at Retail Show. The event has evolved significantly over the years by expanding its offering, introducing new activities and by continuing to reach out internationally. Its unique positioning has been recognised by the retail industry for over 30 years, and has subsequently led to a steady increase in the number of important visitors each year. Reflecting a dynamic point‐ofsale marketing sector, the next edition of the MPV exhibition offers innovative expertise clusters and promises to be truly unique. The objective of the 2012 event is to introduce professionals to a wide range of solutions and expertise, with a special focus on market trends!

An enhanced offering for 2012

New to the 2012 edition of MPV: the skill centre for Marketing Services. How do you encourage consumers to buy in your retail shop? In order to help professionals answer this important question, the centre brings together all of the existing marketing services to promote point‐of‐sale purchases: “shopper” studies, performance measurement tools, sales animations, merchandising,

logistics, relationship marketing, etc.

This new cluster will be part of the 4 previously existing divisions below:

  Shop Fitting | Retail design: design agencies, shop layout or window dressing;

This will also include the Concept & Design area, which presents design and environment

agencies.

 POP | Shop furniture: POS, point‐of‐sale information, presenters, testers, etc.;

 Materials & Components: raw materials, tiles, LED’s, wall coverings, etc.,

 In store Digital Media | Mobile Marketing: screens, content, interactive solutions,

consultancies, etc.

Important exhibition highlights

There will be a variety of special activities and events organised during the exhibition: thematic conferences, case studies, exhibitor workshops, applications for the point‐of‐sale of tomorrow, spaces dedicated to concept/design and innovative sustainable materials. In addition, the awards ceremony for the “POPAI Awards Paris” will conclude the 2012 edition of the exhibition. This renowned competition recognises the best creations of the year in point‐of‐sale, digital media, commercial architecture and layout, and attracts an increasing number of professionals each year.

www.mpv‐paris.com / www.popaiawards.com