Dutch beer brewer Grolsch introduces a new crate for her beer brand Kornuit. At first sight, the crate does not look really special, but from a sustainability point of view it is really unique, because it is fully produced by plastic consumer waste.
According to Grolsch, they put the world’s first crate made from 100% recycled consumer plastic into the market. Plastic consumer waste is collected, sorted, separated and ground. The light plastics such as polypropylene and polyethylene, are dried, collected and reprocessed to plastic. The plastic resulting from this, is unprecedentedly strong. And precisely this plastic has been used for the Kornuit crate. The crate meets all the required specifications and is realized by Grolsch in cooperation with DS Smith Plastics, the supplier of the crate.
Jaap Sühre, Marketing Manager Kornuit: ‘Together with DS Smith Plastics we have looked at how we could produce this crate as sustainable as possible. And we have achieved a good result. The Kornuit crate has been nominated for the Plastics Recycling Awards Europe 2018, in the Best Recycled Plastic Packaging Product category. On April 25th, the winners of these awards will be announced. We are curious.’
www.royalgrolsch.com
www.dssmith.com