Smart packaging technologies based on unique digital codes create new opportunities for online and offline sales of food and beverages in the coming years. Using these technologies, a huge amount of data is available for both consumers, producers and retailers, as it turns out in the annual Tetra Pak Index 2018.
Online food stores have strong growth, while traditional shops reinvent themselves. Both blend into a omnichannel, where consumers expect to buy everything they want, where and how they want it, particularly thanks to their smartphones. ‘Packaging will be an important factor in order to respond to the trends to which online food stores owe their growth’, says Tetra Pak.
The Tetra Pak Index 2018 highlights the four main trends in online shopping: convenience, durability, personalization and originality, technology and performance.
The role of smart packaging
Smart packaging technologies based on unique digital codes make it possible to provide each product packaging of a unique identification code. These codes can be read by a data digitization device or by an ordinary smartphone. Thereby, a large amount of information will be available, and create opportunities for consumers, producers and retailers.
The Tetra Pak Index 2018 can be downloaded here.
www.tetrapak.com
