On 4 April, Sealed Air Corporation opened its new customer engagement facility, Packforum EMEA, in Passirana di Rho, Italy.
Created for customers to discover new packaging solutions and to exchange ideas about global market and consumer trends, Packforum EMEA provides a technology-driven experience with a focus on innovation, resource efficiency, and omnichannel strategies. The site, which also houses an innovation and development center, is expected to attract packaging and e-commerce companies throughout the region.
Virtual supermarket
At Packforum EMEA, customers can among others ideate, create and test food and product packaging solutions in a virtual supermarket. There is also a smart kitchen available for demonstrations.
Repurposed materials
Built and furnished using repurposed materials, the environmentally friendly facility uses sustainable energy sources to help reduce operationale waste, informs the packaging company.
https://sealedair.com/